Turtle & Pearl

Turtle & Pearl, a quality house plant and lifestyle accessories retailer, sought NMD’s expertise in brand and logo design to align their small business with a vibrant and modern image. They recognised the need to refresh their visual identity to resonate with a contemporary audience, making NMD the ideal partner for crafting a dynamic and appealing brand that would attract customers seeking quality products and a trendy shopping experience.


In the early months of 2022, Turtle & Pearl embarked on an exciting journey with NMD, turning their dream of a houseplants and home accessories business into a vibrant reality. With a thirst for creativity, they entrusted NMD's expertise to breathe life into their brand.

  • Strategy

    Brand Strategy

  • Design

    Graphic Design

  • Client

    Turtle & Pearl

01 // Logo Design

Unique vision: a logo featuring the distinctive string of pearls plant, rendered in the delicate strokes of watercolours.

Not stopping at imagery alone, they desired a font that would embody modernity and exude an unmistakable allure. The font had to be bold enough to captivate attention while remaining subtle within their distinctive green colour scheme. The result promised to be an exciting blend of artistic flair and contemporary sophistication.

02 // Brand

Consistency is key.

The decision to incorporate images of real models into the price list was driven by a desire to provide potential customers with a realistic preview of the spa’s services. Our ability to integrate these images seamlessly into the design was a crucial factor in their selection.

03 // Requirement

All-encompassing approach.

A spa caters to a diverse audience with varying preferences for how they access information. Some potential customers prefer to browse services and prices online, while others may appreciate having a physical brochure or handout to peruse at their leisure. By accommodating both digital and print formats, the spa reaches a broader customer base.

04 // Attention to detail

Effective Branding.

Crafting spa pricing lists demands meticulous attention to detail, as they must be informative, easy to navigate, and aesthetically pleasing. Consistent use of colours, fonts, and imagery aligns with the spa’s overall aesthetic and brand message, making it more memorable. An easy-to-read format simplifies the decision-making process for customers. Clear organisation, headings, and well-structured content make it easy for customers to find the information they need quickly.

05 // Let’s Collaborate

Ready to
work with us?


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