The Power of SEO for Small Businesses: A Success Story

In today’s digital age, having a strong online presence is vital for small businesses looking to thrive in a competitive market. And the key to making your mark in the vast realm of the internet? Search Engine Optimisation, or SEO. In this blog post, we’ll explore the importance of good SEO for new websites, with a focus on how it transformed Abi Blears’ dating coach service website,

The Vital Role of SEO

SEO is the process of optimising your website to rank higher on search engine results pages (SERPs). It involves a myriad of strategies, including keyword research, on-page optimisation, and technical improvements to your website. For small businesses like Abi Blears – Dating Coach, SEO can be a game-changer, as it enhances online visibility and attracts potential customers.

Abi Blears, a dating coach, approached us at NMD to create a beautifully designed website that would convey her specialist services to potential clients. With a wealth of valuable content and expertise to offer, she was struggling to reach her target audience. Once created, her website,, had a fantastic foundation but needed a boost to stand out in the crowded dating advice niche. That’s where our SEO expertise came in.

  1. Keyword Optimisation

The first step in our SEO strategy for Abi’s website was keyword optimisation. We conducted thorough keyword research to identify the most relevant and valuable keywords for her niche. These keywords included phrases like “dating advice,” “relationship coaching,” and “love life tips.”

We ensured that each page on her website included these keywords naturally within the content. By strategically integrating these keywords, her website began to rank higher for relevant searches, making it easier for her potential clients to find her services.

  1. Meta Descriptions and Tags

In addition to keyword optimisation, we paid special attention to meta descriptions and tags. These elements play a crucial role in attracting organic traffic and increasing click-through rates from search results.

We crafted compelling and informative meta descriptions that not only included the targeted keywords but also provided a concise preview of the content on each page. This made Abi’s website more appealing and enticing to users browsing search results, increasing the chances of them clicking on her website.

  1. Google Search Console Integration

To further enhance Abi’s online presence, we connected her website with Google Search Console. This powerful tool allows Google to better index her sitemap and pages, leading to faster and more accurate indexing. It also provides valuable insights into how the website is performing in search results.

By keeping an eye on Search Console data, we were able to identify any issues, monitor keyword rankings, and make necessary adjustments to improve the website’s performance continually.


The efforts put into optimising Abi Blears’ website had a significant impact. The increased visibility in search results, thanks to keyword optimisation, meta descriptions, and Google Search Console integration, led to a substantial boost in organic traffic. As more potential clients found her website, Abi experienced a surge in enquiries and an increased number of customers for her dating coach services.


The success story of Abi Blears’ dating coach service,, is a testament to the importance of good SEO for small businesses. By focusing on keyword optimisation, meta descriptions, and Google Search Console integration, we were able to significantly improve her website’s online visibility, leading to more visitors and, ultimately, more customers.

If you’re a small business owner looking to establish a strong online presence and grow your customer base, investing in SEO is a wise choice. The right SEO strategy can make your website a powerful marketing tool, helping you reach your target audience and achieve your business goals. Contact us at to learn how we can help you achieve the same success that Abi Blears did with her dating coach service.

Nicholas Murphy, Founder


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